Call 585-284-6145 - Also Recieve A FREE SEO Ranking Report

Archive for December, 2007

What Do Backlinks Do For You?

Sunday, December 30th, 2007

Backlinks: Any links counted by the search engines pointing to your site. Two types the One Way Links and Reciprocal Links. One way are links pointing to your site and you do not have links pointing back to that domain site. Reciprocal links are links that point to your site but you do have links pointing back.

Backlinks are incoming or inbound links either to your website or a particular web page. Now days Search Engines give more weight to one way backlinks (incoming links) than any other links such as reciprocal. Backlinks help your website to rank it higher in search engine result pages (SERPs). Also apart from higher SERPs, it also increases your website or web page Page Rank. Backlinks are also a source of traffic for they are your site advertized on others.

SEO Frequently Asked Questions

What Is Keyword Stuffing?

Sunday, December 30th, 2007

Keyword Stuffing is a black hat trick of optimizing your website to rank it higher in search engines. Keyword Stuffing occurs when a web page is Stuffed or loaded with keywords in the meta tags or in content and is repeated too often on a web page. This helps to increase the keyword density which ultimately helps to rank your website higher in search engines. If not done the right way or you over do it, keyword stuffing can appear with time as spam to the search engines and your webpage can fall back in the search engine results for that keyword search term.

SEO Frequently Asked Questions

What Is The Google Sand Box?

Sunday, December 30th, 2007

A period of time in which Google evaluates new Web sites before they can attain their best possible rank in the Google search results. Some Experts claim that your website goes in Google Sandbox (Also known as Google Hell Box) if you try to over optimize your website or try to optimize highly competitive keywords. Google Sandbox effect is only for newly registered domains and websites. The usual holding period of Google Sandbox effects seems to be between 30 and 150 days before a site would start obtaining rank from reciprocal or back linking.No one knows the changing facts and algorithms for the Sand Box Filters. If you read SEO forums and listen to what the “SEO Experts” say you will get yourself in situation where you think everything you do to promote your site might harm it. The reality is that Google is getting very sophisticated each and every day. What others can do to your site most likely cannot hurt your site. So think of it as anything you do and if others can do to your site most likely will help your site and not harm it. Every website sooner or later will enter some type of Sand Box Filter. It is Google’s way to hold back new websites and it is a period that Google studies your site’s traffic, page importance, time spent on your site and other details…

SEO Frequently Asked Questions

What Is Meta Data?

Sunday, December 30th, 2007

Website Code includes a meta element that goes inside the head element. The purpose of the meta element is to provide meta-information about the document. The META element provides metadata such as a web page keywords, description, and author. Most often the meta element is used to provide information that is relevant to browsers or search engines like describing the content of your document.

SEO Frequently Asked Questions

What Is A Title Tag?

Sunday, December 30th, 2007

Title Tag is a HTML tag that is used to define the text in the top line of a internet web browser and it is also used by search engines as the title of search results.

Eg.

<html>

<head>
<title>YOUR TITLE HERE</title>
</head>

<body>
The content of the document……
</body>

</html>

Title Tag is one of the most important parts that helps search engine to rank your web pages, and for your future visitors find your website under what they are looking for and what you have to offer them

SEO Frequently Asked Questions

What Is Google Page Rank And How Does It Work?

Sunday, December 30th, 2007

Google Page Rank was developed by Larry Page and Sergey Brin (Google Founders). Google Page Rank is one of the many factors in determining your search engine rankings in Google.

In Brief, Page Rank is calculated by total number of incoming links to your website and their page rank and link popularity.

Page Rank is rated on a scale 0 to 10. Google.com is a 10, CNN.com is a 9 while new site or Black Listed site (Sites Punished by Google) is 0.

To learn more about Page Rank, you need to download the Google Toolbar and start viewing Page ranks of all the websites you visit.

Page Rank alone does not determine the strength of a website in the search engine results, however it provides an overall picture of where a website stands when compared to other websites.

To download and install the Google Toolbar click on the link below:

http://toolbar.google.com/Once you install it, go to Options-More tab-Enable Page Rank. Close your browser and open it again. The page rank will be indicated in a small tiny bar from white to green in the middle of the toolbar. Full Green is a PR10. Full white is PR0.

SEO Frequently Asked Questions

What Is Off-Page Optimization?

Sunday, December 30th, 2007

On-Page Optimization is a practice of optimizing your WebPages title, its meta tags and other content. While Off-Page Optimization is building incoming links to your website through following ways

·         Directory Submission

·         One way natural link building

·         Reciprocal link building

·         Article Submission

·         Press Release Distribution

·         Social Media Marketing (Social Bookmarking)

·         Blog Posting

·         Forum Posting and more…

Only On-site Optimization is not enough for any site to rank higher on search engines, Apart from On-Site Optimization, Off-site Optimization is also a major point that is to be taken into account these days.

SEO Frequently Asked Questions