Search Engine Optimization is divided into ethical and unethical practices. Black Hat SEO refers to those practices generally thought of as cheating the system (Unethical practices). It is also known as Spamdexing. Black Hat SEO can also refer to a consultant or specialist who uses unethical practices or sells deceptive techniques to others.

Black Hat SEO includes practice such as Doorway pages, cloaking, hidden text, keyword spamming, etc as they offer no long term advantage. Now days it is very hard to get good results from trying to spam the search engines because for years now Search Engine Engineers have been fixing, and adding to their algorithms to stop and punish such practices for they strive to provide the best results possible for the online searchers. The better the search results are means the more visitors will use that search engine.

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This entry was posted on Sunday, December 30th, 2007 at 6:37 pm and is filed under Black Hat SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.