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Search Engine Marketing Before Website Development

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When most people plan to build a website they never think of the search engine internet marketing strategy until the website is complete and live. Many people make this mistake. It is always important to find the competitive markets first and plan the marketing strategy first and build around that so when search engine crawl through your website they know what they are looking for.  Here are some steps to take when planning.

  1. Find Competition – Find out exactly what your competitors are doing. Look at how they structure their website. Go to Google, Yahoo and MSN and keep a record of the 10 ten websites for each search engine. Use SEO tools to see how many people are linking back to your competitor’s websites, what keywords are they ranking for and find out if they are doing any type of off page optimization such as backlinks, social bookmarking, article submission, press release distribution and more. Look at how many keywords they are ranking for.
  2. Keyword Research – Now that you have studied your competition you can see what keywords they are trying to rank for. Use free keyword tools such as Google or word tracker of even our keyword research tool to find the best keywords and phrases for your website. This can help you when building your pages and naming the pages.
  3. Website Structure – Now that you understand the first two steps you can layout your website foundation. Each keyword you want to rank for try to build a page on that keyword if you can. You don’t want a busy website but you want to come up for every search term possible. This part is the most difficult but once you get the layout and structure down you’ll know what needs to be done. We rebuild our website 3 times in the last six months. Our site had great information but was too cluttered for people to navigate. This last design we established too out the business but we still have all of the information for people to understand out purchase out products. You need to do same for your site even if it takes a couple of tries.
  4. Development – Once you complete the first 3 steps this fourth step is east. You found your competition. You found your keywords. And you found the structure you need. Start building. You build around the first 3 steps. This technique doesn’t happen over night but once you get the hang of it it’s easy.

These steps are critical to search engine marketing. Follow them and you will have a successful website.

Posted in: Internet Marketing | July 2008

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