I am writing this article because not to many people are clear how Google or any other the other search engines work. This is more directed to individuals who have little or no knowledge about the search engines.

There are two types of listing on Google. The top three and right side are Pay Per Clicks and the middle is what you call Organic or Natural Listing.

Pay Per Clicks are good for only one thing. If you want to get listed in 10 minutes. But if you want to pay for pricey clicks everyday wait till the end of the month when you get your credit card bill.

Organic listings or Natural search engines results are always better. They are free, longer lasting and there’s more click through rate because ass you view the natural search engines listings you see better description. Now keep in mind that you must keep up to date on all pages you optimized so you stay at the top ranks.

Its been proven that more educated people click the organic side because they tend to research more of what is being search. Although it is better to be on the first page of the natural search results, and your listing is on the second page of google, it will get clicked as long as he title and description is well written.

This leads to pushing your search result higher up the ranks. If your listing is stuck on the second page you can always do some link building. These are one way links pointed back to your site. As time goes by eventually your listing will start to move up. It takes some time though. So you need to be patient.

Here is a quick check list for you to remember.

1. Writes a nice title tag for your site with the key phrase you are trying to target.
2. Use a heading tag preferably H1 with the key phrase
3. Save the HTML page as the key phrase such as search-engine-optimization.html
4. When you create Meta data the keyword you are targeting as the first phrase of the keyword section. Use the same key phrase in the Meta description.
5. Write good content around your subject line for better results

Think of this as a starting point. I will update this blog post in case I left anything out.

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This entry was posted on Wednesday, September 26th, 2007 at 9:14 am and is filed under SEO Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.